- Overview
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Why segments are important (2:00)
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Segment strategies (~1:00)
- Building segments
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Step 1: Discover your metadata (6:20)
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Step 2: How to build a segment (5:00)
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Segments with mobile data (5:00)
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Segments with product data (2:40)
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Segments with metadata (3:20)
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Applying segments to guides & analytics (2:40)
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Segment logic (and, or, not) (5:35)
- Practice
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Knowledge check
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Try it out! (~5:00)
Create segments to filter your users
A segment is a filter that helps you choose which visitors to analyze in your reports and who you want to target with your guides.
All about segments
This course is designed to not only show you how you can build segments, but why you would want to.
The goal is for you to finish this course feeling like you can dive into your data to uncover visitor trends, or target guides to the right group of users.
Who should take this course?
This is an intro-level course for anyone looking to gain more knowledge on what segments can do.
We'll cover:
- Why you would want to use a segment
- Where to find your metadata and how to use it
- Using product data to make segments
- Where to apply a segment
- Mobile-specific segment criteria