- 1. Product advocacy
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1.1 Advocacy overview with guide examples
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1.2 How to implement successful guides
- 2. Expansion, retention, and conversion
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2.1 How to use Pendo for expansion, retention, and conversion
Pendo for Marketing
Explore how marketers harness Pendo for customer advocacy and expansion. This course provides actionable real-world examples for implementation.
Learn how to use Pendo for your marketing needs. This course is designed not only to give inspiration on when to build guides and how your guides can look, but also how to implement them successfully.
Topics in this course includes:
- Product advocacy (event promotion, community engagement, customer stories, and third-party reviews)
- Expansion, retention, and trial conversions